Break the six-figure ceiling and private practice mold while…

Seeing nine clients

Drinking lavender lattes

Stretching your soul

Vacationing in Bali

Making a difference

Riding a motorcycle

Building community

Living your best life

Seeing nine clients ✦ Drinking lavender lattes ✧ Stretching your soul ✦ Vacationing in Bali ✧ Making a difference ✦ Riding a motorcycle ✧ Building community ✦ Living your best life ✧

Liberated Business

A practice-building movement for therapists who want to make more money, feel better, and do more good than they thought they ever could.

Do you want to love being a therapist again?

I know that you became a therapist with the best of intentions, but lately, you’ve been feeling more resentful than fulfilled.

  • You want to take vacations (or just a day off!) without breaking the bank. 

  • You want to see fewer clients so you can take care of yourself and be a more effective clinician. 

You want to be passionate about your work, but you can’t muster the energy most days because you’re burnt out and can’t find a way out.

It’s time to turn this shit upside down.

Because Good Therapist Conditioning™ will never help you get to where you want to be.

 Believe it or not, you can…

Make a hundred times the difference you’re making now outside of the therapy room.

See less than 15 clients while working two or three days a week.

Grow your savings to the point where you can comfortably take weeks off every year and save for your future.

PLUS love the practice you create, feel fulfilled in your life, and experience unprecedented levels of freedom (aka liberation).

… all while sipping lattes and rewiring your brain for more pleasure, abundance, and ease.

THAT is the Liberated Business™ method.

Because business should feel good now, not just when you’ve “made it.”

Sound too good to be true?

→ Believe me… it’s not!

  • "My 'very lean' March still involved making more money than 75% of my months last year.

    I didn’t have any daylong sessions this month and took time off when I was traveling to Mexico and still the revenue that came in from my prep/integration sessions was high enough to be way higher than last year.”

    — Bad Therapist™ in Training

  • "I literally *just* sent my resignation notice...

    to the owner of the practice where I’ve been providing insurance-based services for the past year. It was kinda funny; right when I hit ‘send,’ the internet connection dropped. But I persisted!”

    — Bad Therapist™ in Training

  • "I had 3 people sign up for my CE offering that starts in 1.5 weeks and I've only talked about it a couple times.

    I brag that I am not putting as much thought into it as I did last time I ran it and it tells me I’m confident in the offering”

    — Bad Therapist™ in Training

Liberate Your Business

Liberate Your Business ✧

But it’s not easy. 

If building a business was simple, straightforward, and purely logical, your Googling would have created the practice you want already. But that advice didn't take your spirit into account.

And that’s where I come in.

Hey, there

If we haven’t met, I’m Felicia Keller Boyle, aka The Bad Therapist®.

I've been exactly where you are: resentful, buried in student debt, feeling guilty, lying to myself that I didn't want more, alone, and tired of ignoring the voice inside me that kept on saying “this ain't it."

Not only have I built a cash-pay, six-figure private practice with only 15 clients working Tuesday through Thursday during the hours of my choosing, I've looked into every deep dark nook and cranny of myself to develop a method for making money and serving your clients in the best, most ethical, and uplifting way possible.

When I got out of graduate school, I was buried in student debt and undercharging and was subsidizing my salary by walking dogs and cleaning houses.

As most therapists do, I was tired of saying ‘no’ to the life I wanted because of money. I realized that this couldn’t possibly be the result of all my hard work, school, and clinical hours. I refused to sacrifice my life to a system that didn’t work, so I took out a $2,000 loan from a friend, got an office, and set up shop as a privately practicing therapist.

As I evolved through my own personal journey as an entrepreneur, I was able to create a business that fueled my soul, lined my pockets, and ethically served my clients–helping them achieve levels of wellness beyond what I could have done in any other setting.

I went from being a young person not understanding how to make money and do good to flipping the private practice business model on its head.

Together, we’ll apply my revolutionary methodology to your practice.

Because equity IS possible with Liberated Business™, and you CAN have it all.

Let’s level up … wherever you are. 

Liberated Business™ was designed to meet you precisely where you’re at. You’ll get all the tools and support to help you progress to the next level… and the next.

Are you…

  • A therapist transitioning from employment into your own private practice?

  • An estiblished private practice owner who’s still not earning what you know you deserve?

Liberated Business is the support you need to launch and grow your private practice revenue.

Best for

→ Therapists transitioning from employment to private practice, therapists in their first year of practice, or therapists making $7k or less in monthly revenue.

Objectives

  • Raise your fee and increase your monthly revenue to by at least $1k/month (without long days or working nights or weekends)

  • Create and execute on a customized marketing plan to attract the clients that light you up

  • Build confidence and hold stronger boundaries in your work  

You get…

  • Full access to the learning library

  • Community hub

  • 3 live community calls/month including an ‘ask me anything’ call with Felicia

  • 3 one-on-one coaching calls with Felicia to use during your time in the program

Expert guest speakers

  • Money Mindset Coach

  • Financial Planning Expert

  • SEO Expert

  • Social Media Expert

  • Taxes & Bookkeeping Expert for Therapists

  • Coach and DEI Consultant

ALL FOR $875/MONTH
FOR 6 MONTHS

I believe that all therapists can benefit from Liberated Business™.

But members who get the most out of the LB method want to…

  • Use their education and experience as a platform to make a big difference outside of the therapy room.

  • Create a business that promotes equity and anti-racism.

  • Serve their clients and impact communities in exciting new ways, whether that be through coaching, charitable donations, or scaleable offers like courses or digital products.

  • Reap the benefits of a spiritually-aligned business (that’s more than just working with aligned clients!).

  • Challenge the mental health system by creating a business that works for their clients and themselves and their families.

  • Embody personal growth by pushing themselves in a challenging and activating environment surrounded by other business owners who are doing the same.

So if you’re ready to…

  • Have way more fun than you think should be allowed to have as a therapist and entrepreneur.

  • Do the brave work and show up for your business so it will show up for you.

  • Pamper yourself and your business by investing instead of cobbling together free solutions from Google.

  • Be a little scared (and knowing that being scared doesn’t mean you shouldn’t do this).

Everyone’s journey in Liberated Business™ looks different, but everyone leaves changed for the better.

Here’s what LB alumni are saying about their experiences.

  • "I would like to brag that this coming week I have SIX FULL FEE clients.

    I've only ever had two full fee clients in one week. This coming week I have SIX. I'm getting a fancy massage treatment at the end of the week to celebrate. This is so cool!!”

    — Bad Therapist™ in Training

  • If they all stay with me, that means I just converted my practice and raised my fee... again.

    And let me just tell you something, $355/per session would blow me away if I knew what I was doing less than 12 months ago so I just want to put that into perspective for myself.”

    — Bad Therapist™ in Training

  • "Here to brag that I introduced my fee increases and limited cancellation policy to 7 clients today and somehow the world didn't end.

    I'm feeling proud (and relieved) :) Once one couple said yes to $250 it no longer feels so absurd. Thank you all for the inspiration this morning.”

    — Bad Therapist™ in Training

  • "And just like that, y'all, I got three consultation requests in one day...

    …where my new fee of $225 is clearly listed AND I have it clearly stated that I'm on a waitlist. People want who & what they connect with, and they're willing to invest and even wait. It doesn't feel so unrealistic, now!”

  • "Ok, when y'all are right, you're right.

    10 days after emailing about my new cancellation and absence policy, and NOBODY has said a thing or pushed back. Love it when my biases are NOT confirmed.”

And more happy clients:

  • “Liberated Business has been one of the best decisions I've made. I was initially hesitant about the financial investment. But I knew from experience with other group coaching programs that this was exactly what I needed to grow my business and build my confidence. I have struggled to remain focused and listen to my intuition and desires. In so many areas of my life, I've allowed fear through most of my life to dictate what I do, or more appropriately what I don’t do. I definitely didn’t want that for my business! Felicia has been absolutely incredible. She has helped me develop a clear plan on where I am heading, build the confidence to go against grain, and enhance my business, money, and professional mindset. She is an incredible resource and I can’t imagine doing this work without the Liberated Business community. Being a part of a community of other therapists working to do bold things with their businesses has been validating and encouraging: Getting their feedback, hearing their stories and working together in facing challenges that inevitably come up in building a business. Having the opportunity to speak with a guest speaker each month, offers so much inspiration and information on topics I have little experience with but need more knowledge of as a business owner.”

    – Nicole Goudreau-Green, LCSW

  • “I had literally just started my own private practice a few months prior and was experiencing a lot of expansiveness that was fun but quickly becoming overwhelming. I was exiting a work situation where I was financially strapped *all of the time* because I was making $30/session as a contractor. I started in my private practice charging $80/session, and I think by the time I started LB, I was charging anywhere from $110 - $145/session. I was excited but also stressed and honestly had no idea wtf I was doing.

    My full fee for all new and current clients is $180. Although I stretched to $225 at one point, I didn't quite feel like I was "there," but LB has helped me feel fully comfortable with $180 and as this becomes normal, I will surely expand beyond the $200 mark as my full fee for all new & current clients.

    The majority of my clients have been ideal fits. I've had some that haven't fit that mold, and I've become more comfortable acknowledging that and have even been able to gently refer people out as early as the consultation call.

    Through the course of LB, I implemented a 7-day cancellation policy, and have only had one client request exemption and ultimately decide to leave therapy with me because of this policy. I actually had a really good conversation with a client who appreciated the policy and used it as a stepping stone to increase workplace boundaries for themselves.

    Even though for most of the year while I was in LB, I was contracted to work 1099 as an insurance-based provider with a group practice—and was repeatedly encouraged by Felicia & other colleagues to move on from insurance work (but felt guilty and all the "good therapist conditioning" coming out)—I finally built up the courage to terminate that contract at the end of the year and have had four of those insurance-based clients ask to follow me to my practice where they'll be paying my full fee.”

    — Anonymous

  • “I've changed my fundamental beliefs about what is possible in setting up and running a therapy business. I have set much higher fees (still could be higher!), installed a structure for giving myself a reliable income alongside reliable time off, felt confident in referring clients out who weren't a fit for my practice, and feel confident in continuing to experiment with and refine structures and policies for my practice that support my own wellbeing such that I can continue to show up for clients even when things in my personal life get gnarly. And I've been able to settle into the feeling that it's all happening right now, instead of the feeling of "it'll start when I have finally ___ (get licensed, earn x dollars, whatever)". I'm proud that I've done this despite the various headwinds I've encountered from loved ones, colleagues and "good therapist" conditioning. I've also managed to spread the "Bad Therapist" frame-shift to some other AMFTs which I feel proud of. “

    — Kimberly Chijiiwa, AMFT

  • Co-working, Deep Dives and Q&As are on Wednesdays at 9 pacific // 12 eastern and are 1 1/2 hours long.

    Days and times of events are subject to change. Calls will always be recorded so you can watch replays.

  • Liberated Business is a super robust program. Though I would absolutely love for you to be at every call, I know you will probably have to miss a few. You can never truly miss out because every call is recorded. You can catch the replays, share your thoughts and reactions, and chat it up with me and other folks in the group.

  • The Liberated Business methodology is so flexible that you can literally apply it to any service business you create in the future. It’ll zig and zag with you for years to come. My approach is grounded in tried and true business practices with an on grounding your entrepreneurial journey in your own spiritual practices. If you’re still not sure, just book a call with me and figure out if this is the right fit for you.

  • Liberated Business will start in early summer 2024.

  • The program requires 2-5 hours/wk for best results. Folks who get the most out of Liberated Business™ do regular mindset work, are active in our online hub asking questions, sharing about their successes, commenting on others posts. You could stay plugged into the community in as little as 10 minutes a day. You also have the opportunity to form a small group with other participants. Most groups decide to meet once a week or every other week for an hour. The Hosted Co-working Days, Deep Dive, and Q&As are all 1 1/2 hours long and happen monthly. You can move through all the modules and do the worksheets at your own pace. I recommend working through 2-3 modules each month.

  • No refunds. But I will always give you my best and show up for you and your big dreams! Please come to me and my team with any questions or concerns about payments.

  • It’s so easy, just book a call with me here.

Liberated Therapists are committed to pleasure, freedom, and doing the scary thing.

I (and your wildly successful future practice ✨) will be waiting for you.

XOXO,
The Bad Therapist®