Helping therapists build profitable, joyful private practices since 2019.

Go from burnt out and struggling to best job ever!

You’ve found the tools and support you need to build a profitable, joyful private practice from someone (me!) who gets it.

Business Coaching

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For Bad Therapists

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Business Coaching ✦ For Bad Therapists ✦

 I know that you want to love being a therapist again.

You went into this field to help people and make a difference, but lately, you find yourself resenting your work (and sometimes your clients). What’s worse, after a long, hard day, you’re too tired and burnt out to enjoy yourself.

You deserve vacations, friends, family time, slow mornings and all.

You thought being your own boss was gonna make things better. But let’s be real. With the way things are right now, you don’t have enough time, money, or aligned clients to have the life you thought you would have in private practice.

I know you feel like it’s on you, but it’s not your fault. It’s the result of good therapist conditioning.

What’s good therapist conditioning™?

Tell me if this sounds familiar.

  • You feel guilty for even wanting normal ass things like time off, money left over after paying your bills, and a work schedule that actually works with your life…

  • … but you worry that if you went after them you’d lose not only your clients but the respect of your friends and colleagues.

That’s ‘good therapist conditioning’ talking…and we all picked it up somewhere between grad school and our clinical training.

You know something has to change and you’re tired of feeling like the only way to ‘prove’ you’re a good therapist - to your clients and your community - is through hustling and being broke. You’re not sure exactly what it looks like, but you know there has to be a way out of this ‘good therapist’ trap.

I have good news.

It’s possible to be a fantastic therapist, work with clients you love, and make good money doing it.

How do I know?

I stood right where you are now - resentful, terrified of my student debt, feeling guilty, and fed up with always saying ‘no’ to the things and experiences I deeply desired.

That’s when I became The Bad Therapist®.

I stopped buying the lie that therapists had to sacrifice their own desires in order to serve their clients.

I learned everything I could about business and money, solidified my boundaries, and went on to create a six-figure, cash-pay private practice (while working only 3 days a week).

Because I believe being an entrepreneur and therapist is one of the most spiritually activating career paths we could choose, I dug into every deep dark nook and cranny of myself to develop a method for making more money and serving clients in the most ethical and uplifting way possible.

A thriving private practice shouldn’t be hard.


Start here.

Marketing Strategy Clinic
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Marketing

Overwhelmed and tired of feeling like nothing is working? You need a simple, customized marketing strategy that grows with you.

Get my Marketing Strategy Clinic delivered to your inbox. Only $25.

Sales Strategy Course (aka Devotional Sales)
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Sales

Are clients calling but you keep hearing, “Your fee is too high”? You need a sales process that feels good to you and your clients. Learn how get more clients without being pushy.

Get my Sales Strategy Course today. Only $89.

One on one coaching - Fist call
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Expert Support

Tired of going at it alone and want a coach who gets your unique experience? Book a 50 minute coaching call where you can ‘pick my brain’ and get expert advice to achieve your private practice goals. *Available for first time clients only.

Get one on one support from me. $500.

  • "Although I wasn’t expecting it, I came back from my CEO retreat day a new person."

    With my newfound confidence, I boldly took scary steps in my business. I hired people, invested in education and tools without a second-thought, and slept way better knowing that I’m a fucking CEO and I got this. Today, I’m consistently booked out and have multiple five-figure months. What felt like a huge risk at the time was a drop in the bucket compared to where I am now, and I couldn’t be more grateful. Thank you, Felicia!”

    — CEO Day Client

  • "And just like that, I got three consultation requests in one day, from directory listings/my website, where my new fee of $225 is clearly listed."

    AND I have it clearly stated that I’m on a waitlist. People want who and what they connect with, and they’re willing to invest and even wait if they need to. It doesn’t feel unrealistic now!

    — Liberated Business Member

  • "Felicia really dug into my money issues with me as I removed myself from insurance panels, broke the news to my clients, and then drastically increased my out of network rates."

    She held my hand through all of the discomfort of that and held me accountable, and that's what I needed to make it to the other side of this change that I had been too scared to make for so long. I also changed the infrastructure of my business by separating the client intake coordinator and the billing/admin roles. I was able to significantly decrease my caseload, make the same amount of money as I was before, and have more time for my family. Not only that, but I hired a new clinician who is taking the same out of network rates as I am, have created and booked several paid presentations, and created a new scaleable offer that sold out the second time I held it!

    — 1:1 Coaching Client

Tired of wasting time trying to figure out how to do it on your own?


You have options, baby.

Which option is best for you?

Liberated Business

Join my group program for Bad Therapists in Training who are ready to break out of the private practice mold and make a bigger difference than they thought was possible.

Private Coaching

Join me in an intimate, 1-1 coaching setting. You’ll get private coaching calls and Voxer support for all the ups and downs that your soon-to-be thriving practice has in store.

CEO Days

Treat your bad ass CEO self to a day that’s all about celebrating your accomplishments and leveling up. You get gifts, tasty meals, and hours of one-on-one coaching with me!

Ready to love being a therapist again?

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Ready to love being a therapist again? ✧

I know that you’re ready. You wouldn’t be here if you weren’t.

It’s time for you to have a too-good-to-be-true practice that's wealth-generating and value-aligned.

Or else another year passes…

… and you're still either hustling, broke, burnt out, feeling guilty, jealous of other therapists, or alone as the resentment grows.