More money.

More influence.

Less of the holdup.

Apply for my private business coaching retainer for entrepreneurial therapists who are tired of watching other therapists live their dream.

private business coaching

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for entrepreneurial therapists

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private business coaching ✧ for entrepreneurial therapists ✧

We all know that therapist.

I think you know who I’m talking about.

  • She sees ten clients per week.

  • He only works with aligned clients that remind him why he became a therapist in the first place.

  • Her fees make you blush, and her schedule makes you feel a little jealous.

  • They’re full with a waitlist, so they’ve brought on an associate or two.

  • Because his services are so in demand, he sells a scaleable offer like an online course.

  • And to top it all off, she’s made a name for herself in the industry and is already making major leeway on leaving her legacy.

Well I’ve got news for you.

That therapist? That can be you.

I know, because I’ve helped other therapists become that therapist (and I’ve done it myself).

My question for you is this: why not you?

Why can’t you be the therapist with the envy-inducing schedule?

Why can’t you be so in demand that you have to create an online course or hire an associate?

Why can’t you take six weeks of vacation?

Why can’t you make six figures and secure the future you secretly (or not so secretly 😉) dream of?

There are lots of ways to get there. There’s the ordinary way to build a private practice…

… and then there’s the saucy, sexy, feel-good, fun, super-supported, and luxurious way.

Because to become that therapist, you need to believe that you’re her now. And chances are that therapist isn’t doing it alone… and neither should you.

That’s where I come in.

Meet Felicia

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Meet Felicia ✧

Hey, there

If we haven’t met, I’m Felicia Keller Boyle, aka The Bad Therapist®.

I've been exactly where you are: resentful, buried in student debt, feeling guilty, lying to myself that I didn't want more, alone, and tired of ignoring the voice inside me that kept on saying “this ain't it."

Not only have I built a cash-pay, six-figure private practice with only 15 clients working Tuesday through Thursday during the hours of my choosing, I've looked into every deep dark nook and cranny of myself to develop a method for making money and serving your clients in the best, most ethical, and uplifting way possible.

When I got out of graduate school, I was buried in student debt and undercharging, and was subsidizing my salary by walking dogs and cleaning houses.

As most therapists do, I was quickly headed to burn out and realized that this couldn’t possibly be the result of all my hard work, school, and clinical hours. I refused to sacrifice my life to a system that didn’t work, so I took out a $2,000 loan from a friend, got an office, and set up shop as a privately practicing therapist.

As I evolved through my own personal journey as an entrepreneur, I was able to create a business that fueled my soul, lined my pockets, and ethically served my clients–helping them achieve levels of wellness beyond what I could have done in any other setting.

I know why you’re here. 

To you, every hour matters. You have this nagging sense that you’re short on time, because you want to be living your dream now. You want a back-pocket cofounder holding you accountable, and someone who knows your business inside and out who’s with you every step of the way.

And maybe you’re less of a group person, and you need the one-on-one attention to get where you’re headed faster.

Are you ready for your best year in private practice yet?

It’s going to be a wild ride but so worth it.

So I can learn a bit more about you, fill out the form below. I’ll get back to you within one business day so we can connect during a free, no obligation chat.

So what’s included?

Objectives

  • Increase your monthly revenue to $8k+ (without long hours)

  • Spend less time working and more time enjoying the rest of your life

  • Create a customized marketing plan to attract the clients that light you up

  • Build confidence and hold stronger boundaries in your work

  • Expand your reach by adding coaching or digital products to your services suite

You get…

  • 12 months of coaching

  • Three, 50 minute calls per month

  • Private text/voice memo chat

  • $1,000 discount on CEO days scheduled during your coaching contract

Investment

  • $1,500/month (paid before the start of each month)

  • 10% of new revenue (10% of increases to your revenue invoiced monthly)

  • No refunds

  • Pregnancy/birth accommodations

Apply now →

Sounds to good to be true?

It’s not!

  • "I doubled my income."

    Before working with Felicia I had low confidence, no clear niche, no marketing plan or strategy, and low fees. Now I have doubled my income without increasing my caseload size, learned how to use effective messaging on my website to connect with my ideal clients, and started and grown an online audience on instagram. I am more confident than ever and even go my first coaching client!

    - Rio Richards, LMFT and owner of Rio Richards Therapy

  • "I had my first $10k month while working with Felicia!"

    My therapy practice is thriving! Felicia helped me raise my fees, narrow down my niche, and nail my messaging for my website. I have since had hugely positive feedback from my local community and was even reached out to by my graduate program to teach!

    - Natalie Alderson, LMFT and owner of Connected Psychotherapy and Whole Witch Wellness

  • "I cannot recommend Felicia highly enough."

    She is an incredible coach for therapists, especially if you, like me, are a great therapist but don’t know where to start when it comes to running a business. Working with her this past year has been a game-changer for my therapy practice. When we began, my monthly income was around $3-4k, but thanks to Felicia's guidance, I am now on track for a six-figure year in 2023.

    What I appreciate most about Felicia is her ability to strike a perfect balance between allowing me to lead and center my goals and desires and leveraging her expertise to propel my success. As someone with limited knowledge in business initially, I have become increasingly empowered and knowledgeable through each coaching call in this realm. With Felicia's support, I am transforming into a confident expert in how to successfully run a therapy practice.

    — Erin Davis, LCSW and Owner of Better Being Therapy

  • "It's crazy to think this was all accomplished in one year..."

    It was the first time I thought about what it was that I wanted for me and my life as a practice owner as opposed to what I thought would bring in the most clients. Felicia really dug into my money issues with me, and stuck by my side the whole way as I removed myself from insurance panels, broke the news to my clients, and then drastically increased my out of network rates. She held my hand through all of the discomfort of that and held me accountable, and that's what I needed to make it to the other side of this change that I had been too scared to make for so long.

    I was able to significantly decrease my caseload, make the same amount of money as I was before, and have more time for my family. Not only that, but I hired a new clinician who is taking the same out of network rates as I am, have created and booked several paid presentations, and created a new scalable offer that sold out the second time I held it!

    — Julia Tsakalis, LCSW and owner of Dynamic Heart Counseling

  • "Felicia has saved me so much time and money."

    I’ve saved months (if not years) of revenue I would have missed out on because of coaching with Felicia. Her wisdom and business acumen have helped me build faster than I would have on my own, and I’m so thankful. Felicia lovingly takes a hard look at my business and mindset blocks to help me make decisions that contribute to my business’s bottom line and my wellbeing. Since working with Felicia, I’ve significantly grown my team, my revenue, and my own joy and fulfillment in my work. Best decision ever :) THANK YOU Felicia!

    — Kristie Plantinga, founder of TherapieSEO and Best Therapists

  • " I cannot recommend Felicia’s services enough. Her ability to hold a person in their process of expansion as a business owner is masterful."

    Working with Felicia helped me embody accountability, consistency, and pleasure in my business. As first generation Latina and daughter of immigrants, I was always taught I needed to sacrifice myself for everyone else and to earn money. Even though I knew intellectually that was not true, it was hard to feel that in my heart. Thankfully through my work with Felicia, we found ways to liberate my limiting beliefs and translate that into tangible results in my business like earning more with working less, creating offerings that I feel good about and sustained by energetically and also monetarily. Most importantly, we worked a lot on regulating my nervous system in the ups and downs of business that can often feel very volatile and incorporate safety into my process as an entrepreneur. I cannot recommend Felicia’s services enough. Her ability to hold a person in their process of expansion as a business owner is masterful. If you are looking for a person to support you from a deep level of care and attunement while providing you with expert business coaching, hire Felicia.

    — Claudia Parada, AMFT in San Francisco

  • "A year later, I have worked with Felicia both 1:1 and went to her retreat in Thailand, and my business is REAL and feels SO GOOD!"

    I found Felicia when my business was just a spark of an idea and I am so glad I did! I knew I wanted to build a business and a suite of offerings that fell outside of the box of the traditional therapy realm, but I had no idea how to make this dream a reality. Enter Felicia and BOOM! The notes in my phone became clear and grounded to do lists moving me closer to manifesting this dream. We mapped out timelines for my events, we explored the number of clients that felt right and the costs for my services that felt aligned. We worked through emotional and energetic blocks to being a successful business owner, we mapped out the vision of my business and she helped me get clear on my who, what, when, and why. From the very beginning of my business baby, Felicia has been there by my side like a midwife, empowering me to make it all happen on my terms. A year later, I have worked with Felicia both 1:1 and went to her retreat in Thailand, My business is REAL and feels SO GOOD! Felicia absolutely was a crucial part of getting here. She is a fierce advocate for earning your worth and building your business and your life on a rock solid foundation. I highly recommend working with her. She walks her talk and will take you higher with her.

    Randi Cutler Hall, LMFT and Owner of Realness Rising

Case studies from those therapists

  • Business coaching helped this small group practice owner increase his monthly revenue by $10k without adding another clinician! By implementing strategic fee increases, messaging on his website, and a streamlined high-converting sales strategy, he was able to fill his employees caseload while reducing his own to make room for the KAP intensives he had been wanting to offer for long. All while increasing his revenue by $10k.

  • Coaching gave her the support and confidence she need to adjust fees and policies, clarify her niche, upgrade her website, and dive into online marketing. Rio was able to attract more of her ideal clients and double her monthly income without increasing her caseload size.

  • With coaching, this therapist decreased the number of sessions per month while increasing her revenue by 60%. She went from an average of $5k in revenue per month to her highest month yet, ringing in at $11,355.

    She's already made $40,000 in the first three months of 2023, and she’s looking forward to comfortably taking some time off with her savings.

  • Julia was seeing 28 clients (sometimes during evening hours), and her fees were all over the place.

    Julia "hated" taking insurance but was scared to leave, had too many clients and not enough money, had an employee that was no longer a good fit, and an office manager who was dropping the ball, all while wanting to raise her fee but lacking the confidence to do it.

    Today, Julia sees only 14 clients, got off all insurance panels within five months of us working together, worked through discomfort around being a 'boss' and hired a new team member, raised her fees, stopped seeing clients after 6pm, got pregnant with her second child and has a clear plan for keeping the business running while she enjoys her maternity leave.

    On top of it all, Julia has time to create a passion offer and sold out the event the second time running it!

  • Before my client started private coaching together, she was at $5,400 months with 35 sessions per month.

    Now, she’s bringing in $7,700 in revenue every month and providing only 18 sessions every month!

FAQ’s

  • We meet three times per month for 50 minutes, typically during the first three weeks of the month.

  • Yes! My private clients get a private text and voice memo chat with me so you can get support when you most need it. Have a call coming up with a potential client? In the midst of a contract negotiation? Just got an email from your assistant that they can’t keep working with you? In these moments when you need support now, not next week, having a direct line to your coach who knows you, your patterns, and your business can be the difference between spinning out and self sabotaging or making the right decision.

  • In order to support your business’ sustained growth and change, we work together for 12 months. At the end of those 12 months you have the option to renew your contract, transition to a different container with me, or end services.

  • That is up to you! Most clients focus on increasing revenue, working less, creating and sticking with an effective marketing strategy, getting new clients, and working more efficiently in their businesses. I like to say having a business coach is like having a cofounder in your back pocket. I get to know you and your business intimately and can advise you on every aspect of your business as well as connect you with other resources and trusted experts. Over the years I have helped therapists…

    1. Raise their fees and know how to talk with clients about it

    2. Create a resentment free sliding scale

    3. Craft clear practice policies and have the courage to uphold them

    4. Increase their revenue three fold

    5. Depannel from insurance

    6. Learn how to manage challenging team members and improve their work

    7. Define and hire for new roles in their businesses

    8. Stay calm and act strategically in times of contraction

    9. Create cash infusions when they need funds NOW!

    10. Create robust email marketing campaigns

    11. Create and market compelling opt ins

    12. Create online group offers

    13. Create entire 12 month marketing and growth strategy

    14. Build group practices where their employees love to work

  • I’ve worked with many clients who are pregnant or become pregnant during our time together. If you are going to give birth during our 12 month contract you have the option to reduce the frequency of your coaching to one session per month for up to 3 consecutive months and extend the length of your coaching without your base rate cost increasing. Basically we’d take one of your months of coaching (three calls) and stretch it across three months (one call per month for three months). After that we’d resume our typical frequency to finish out your contract. I love working with expecting and new parents to help them craft businesses that work for their lives and their families.

  • Private coaching clients pay a monthly base rate of $1,500 plus 10% of new revenue.

  • High level coaching can be very expensive (some coaches charge multiple thousands of dollars per month). When your business isn’t earning a lot of money or you're just starting out, paying those coaching rates may be unattainable. I’ve chosen to keep my monthly rate lower so I can give therapists at every stage of business the support they need to level up their business.

    In order to keep my rates as low as I do, your coaching rate includes 10% of new revenue.

    Here's how it works:

    Prior to starting coaching together, we determine what your monthly revenue is. Let's say it's $5k/month starting out. In our first month of coaching together, your revenue increases to $6k! That's a difference of $1k ($1k of NEW revenue). That means you will be invoiced for $100 (10% of your NEW revenue). Let's say in month two of coaching together you take some time off or you're down a client and your revenue dips to $4,500. There was no new revenue this month so you won't receive an invoice at all and will only make your monthly base payment. You are only invoiced for revenue share during the length of our contract, not forever. lol

    I love the flexibility this creates for business owners making high level coaching accessible to business owners at every stage. This ensures you’re never stuck with a massive bill on a month that you're earning less, taking time for vacation, or spending time with your baby!

  • I don’t offer refunds but I will always give you my best and show up for you and your big dreams. If for some reason you are having trouble with payments, please talk to me about it. Since we will be working together so closely I will probably already know that you are having issues and we will likely be working on a plan together not just to support you in fulfilling your contract but more importantly having what you need to sustain and enjoy your life. My goal as your business coach is ultimately to help you make money in a way that feels good to you, lights you up, and sustains you.

Ready to take the leap?

That version of you is waiting on the other side.

XOXO,
The Bad Therapist®